How to Write Your Fundraiser Story: Helpful Tips

May 13, 2022

Creating a successful fundraiser campaign starts with writing a compelling story that can turn passive visitors into active donors and sharers. Make sure your fundraiser story moves people to make donations.The more compelling your story,  the more successful your campaign will be. Here are a few tips on how to write and present your fundraiser story on E-Collecta.

Start with a personal introductory 
Start by introducing yourself and the “main issues” of your story. Provide potential donors the most relevant information first. How do you define yourself in relation to your story, or to the beneficiary? Whether it is your role as a direct beneficiary of the fundraiser or not, what has led you to start this fundraiser? Make sure to tell it from the heart. Be honest and direct with your potential supporters.

State the Key issues of your story
After the introduction, detail the key issues that tell your fundraiser story. It is here that you Include the details that will make your story come alive.
The story needs to answer basic questions any reader would have: who, what, where, when, why, and how. Answer questions like:
  1. What will the funds be used for?
  2. How are you connected to the cause?
  3. How will the donations help you or others?
  4. When it comes to fundraising, why is it particularly important—why does the recipient need this donation?
Highlight the challenges you have faced
If you’ve tried other ways of overcoming the challenge to which you are creating the fundraiser , it is a good idea to share what you’ve done so far to let the potential audience of donors know what you have done and how far you have gone.
Answer questions like:
  1. How have you or your loved ones attempted to overcome the challenge presented to you?
  2. What challenges have you faced, and how have they changed you as a person, community oor organizaion?
Further describe the effect of your situation on your family, your local community, or society as a whole. Feel free to add more context now that potentials donors have the basics.

Emphasize what led you to start the fundraiser
Here describe what event led you to start the crowdfunding campaign. Summarize the incident in a sentence or two. Bold, underline, italicize when you’re trying to drive your most important points home.

Ensure to connect with potential donors
It’s important to show potential donors why they should care about your story and cause. People often feel a connection to those who are in a situation of need and who are doing their best to try and make difficult situations or life circumstances better.

Look at your story from the perspective of potential donors.
Take time and read your story and try to conceptualize it from the angle of a potential donor. Try to answer key issues like, is your story empathetic? What would be appealing to potential donors?

Start writing your fundraiser story today
Now that you know how to write an appealing campaign fundraiser story, Start creating a fundraiser on E-Collecta and let people help you during that situation or difficult circumstance